Multiposting

What is multiposting?

Multiposting means publishing job ads to multiple job boards and other recruitment channels at the same time. It is usually done using multiposting software or tools.

HR professionals use multiposting when they want to increase the reach and visibility of certain job openings. Rather than post job ads on individual job boards, multiposting allows you to automate the process, saving time and effort.

Multiposting tools

Here is an overview of some of the most common multiposting tools:

• Broadbean: A widely used multiposting tool that integrates with various job boards, social media platforms, and applicant tracking systems (ATS). Broadbean also offers powerful analytics to track job ad performance and identify the most effective platforms for your recruitment strategy.
• JobAdder: Often cited as user-friendly, JobAdder is an all-in-one recruitment system with features like customizable candidate engagement tools. It also offers integration with a wide range of job boards and social media platforms.
• SmartRecruiters: An ATS with multiposting functionality that includes candidate relationship management (CRM) tools and interview scheduling. SmartRecruiters is known for its intuitive interface and seamless integration with other HR tools.
• Greenhouse: Another comprehensive recruiting platform with multiposting capabilities. Greenhouse includes advanced features like candidate screening, interviewing scheduling, and team collaboration tools.
• Join: A user-friendly multiposting tool that allows you to post to a wide range of job boards for free, making it ideal for companies with limited budgets. Join offers team collaboration tools and social media integration. It also offers paid plans that include additional functionalities, like advanced analytics and employer branding tools.

Is multiposting free?

This depends on the job board or tool you use. Job boards like LinkedIn, Google for Jobs, and Indeed offer free job posting, along with premium subscriptions.

There are also some free multiposting tools, like Broadbean and Join, which allow you to post job ads on multiple platforms for free. However, multiposting software for posting multiple job ads are often not free. 

HR tip

You should carefully consider the limitations of free multiposting tools on the number of platforms you can post to, as well as their limited features. Paid multiposting tools often have useful features like ATS integration, performance analytics, and a wider range of job board access.

However, before committing to a paid tool, you can try a free or basic subscription to assess whether further investment is worth it.

Single posting vs. multiposting

Advantages and disadvantages of multiposting

While multiposting definitely has its advantages, like wider reach and additional features, there are some drawbacks to consider.

Advantages

• Wider range of potential candidates: By having a job ad on multiple platforms, HR can attract a wider range of candidates. This increased reach can improve the diversity of qualified applicants.
• Streamlined application process: Multiposting tools and software allow you to receive applications in a centralized location, greatly reducing the administrative load of processing applications from different job boards.
• Decreased time to hire: With more candidates to choose from, HR can potentially assess and interview candidates more quickly. This can potentially reduce your time to hire.
• Optimized recruitment budget: Over time, you can evaluate which job boards provide the best candidates. This can help you optimize your recruitment budget by focusing only on the most effective platforms. 

Disadvantages 

• Costs involved: Most multiposting tools come with subscription fees, and some job boards charge for job postings. 
• Variance in candidate quality: Although multiposting might attract a wide range of candidates, you might also receive responses from unqualified candidates. Research the quality of job boards before including them in your multiposting strategy.
• Potentially compromised employer brand: When candidates see the same ad across multiple platforms, some may be put off as they feel there will be too many applicants to compete with.
• May not suit smaller companies: If you have a limited number of vacancies a year or have mostly intermittent vacancies (e.g., part-time, seasonal, short-term projects), multiposting may not yield the desired results.

HR tip

To counter the risk of diluting your organization’s employer brand by posting job ads on multiple platforms at the same time, choose a multiposting tool with features that allow you to customize job postings for each platform. These features will help you tailor your job ads to appeal to specific target audiences on each job board, helping your employer brand stand out.

How to create a multiposting strategy: Best practices

Once you’ve chosen your multiposting tool, follow these best practices to create an effective multiposting strategy:

• Choose target platforms: Choose a number of industry-specific job boards relevant to the positions you’re hiring for. If you want to cast a wider net, include general job boards like Indeed, Glassdoor, and LinkedIn. Additionally, post job ads on social media platforms like Facebook and Twitter to reach passive candidates.
• Write and test your job ad: Before releasing your job ads on multiple job boards, do a trial run on a handful of platforms to see how well they perform. This gives you a chance to spot any mistakes or identify areas that may need tweaking. Ultimately, this saves you time and effort you’d otherwise need to redraft and repost your job ad.
• Customize for each platform: Tailor your job ad for each platform to maximize engagement. For instance, LinkedIn may require a more professional tone, while you can be more casual on Facebook. Adjust the length and style of your job ad to fit the format of each platform.
• Leverage employee networks: Encourage your current employees to share job postings on their personal networks. Employee referrals can be a valuable source of high-quality candidates and significantly extend your job ads’ reach.
• Track and analyze: Regularly monitor the number of views, application volume, and candidate quality your job ads bring. Analyzing key metrics will allow you to refine your multiposting strategy and identify the most effective job boards for your recruitment needs.