13 Great Diversity and Inclusion Statement Examples To Inspire You in 2025
A recent survey found that 60% of HR professionals said their company focused on more than just the compliance aspects of DEI, compared to 71% in a previous survey. This decline is concerning for workplace DEI, especially given the proven business benefits of investing in DEI initiatives.
A diversity and inclusion (DEI) statement is a great way to showcase your DEI mission and initiatives to your employees, candidates, business partners, and everyone involved with or interested in your company. It is also an increasingly important tool to attract talent from diverse backgrounds.
Let’s look at some of the best diversity statement examples out there to inspire you.
Contents
What is a diversity and inclusion statement?
What should a good diversity and inclusion statement include?
13 inspiring diversity and inclusion statement examples
1. Adobe
2. Apple
3. BMW Group
4. Girls Who Code
5. HubSpot
6. John Lewis
7. Juro
8. LEGO Group
9. P&G
10. Ubisoft
11. Virgin Atlantic
12. Workday
13. WWF
How to write a DEI statement: Best practices
FAQ
What is a diversity and inclusion statement?
A diversity and inclusion statement expresses a company’s commitment to DEIB and the actions or commitments the company is taking to fulfill that commitment.
Often, a DEI statement is not only intended to communicate an organization’s stance on DEIB to its employees and candidates, but also to its customers, business partners, and the wider society.
What should a good diversity and inclusion statement include?
Opinions on what a good diversity and inclusion statement page should include will vary based on whom you ask and their personal preferences.
We have selected several DEI statement examples from different company web pages to provide you with various perspectives. Based on these examples, there are five key elements that we identified that contribute to the creation of an excellent DEI statement:
- Start with the actual statement: A diversity and inclusion statement should be short and to the point. As such, you want your organization’s stance on DEIB to be the first thing visitors to your page see.
- Add data: If you have data available on your company’s current diversity and inclusion progress, include it within your statement. This proves your DEI position and demonstrates that you walk the proverbial talk. Elements to consider in that regard can be the percentage of women or people of color holding leadership positions in your organization or info about the gender pay gap (if there is one).
- Be transparent: Nothing is wrong with admitting that your organization isn’t quite there yet regarding its DEIB goals or that you should have started working on them a bit sooner, as long as this doesn’t become a standard company line with little intention of improving or achieving these goals.
- Specify your commitments: Define your commitments, whether in brief or in detail. In the DEI statement examples included in this article, some companies published their main DEIB commitments with in-depth descriptions of each initiative, while others opted for more concise descriptions.
- Add resources that enrich your DEI statement: Some (large organizations) have resources they use to help support their DEI work that they include on their statement page. Consider including documents and other material on representation and pay, workforce diversity reports, racial equity strategies, employee resource groups, etc. Additionally, including candidate or employee testimonials can further enrich the statement.
- Ensure your website is accessible: Inclusivity should extend to the physical workplace and your owned media. Ensure that your webpage has been developed to be accessible to people with different needs, preferences, and disabilities and that it meets the Web Content Accessibility Guidelines.
In this section, we’ll examine 13 different diversity and inclusion statement examples (in alphabetical order) to inspire you.
1. Adobe
Adobe’s diversity and inclusion statement:
“At Adobe, we believe that when people feel respected and included, they can be more creative, innovative, and successful. While we have more work to do to advance diversity and inclusion, we’re investing to move our company and industry forward.”
What we like about this statement
Adobe’s DEI motto, “Adobe for All,” captures the essence of inclusivity in just three words. It’s concise, effective, and perfectly on point.
The statement nicely captures the core values of creativity, innovation, and success within their DEI commitment.
However, the best part of this DEI statement example is that the company is transparent about the fact that they still have more work to do to advance diversity and inclusion. Things aren’t perfect (they never are), but they’re working on it. There are no false promises; they just tell it like it is.
2. Apple
Apple’s DEIB statement:
We Belong.
Together.
“We’re continuing to create a culture of inclusion, increasing representation across teams, and holding ourselves accountable at every level.
Because belonging takes all of us.”
What we like about this statement
Apple is known for its fantastic designs, and this page is no exception. It alternates colored sections with black-and-white blocks. The former highlights the company’s numerous initiatives to create more diversity, inclusion, and belonging within the organization, and the latter shares the company’s latest DEI stats.
Visitors can select various categories, such as tech, non-tech, and leadership to see what the situation is in terms of, for example, female representation in the different parts of the world where Apple is active.
3. BMW Group
BMW Group’s diversity statement:
Joy Through Diversity.
Our BMW Group Commitment.
“Diversity – in every form – is one of the most important success factors for us. Because as diverse as our customers, suppliers and investors are worldwide, so diverse are our teams, which manage to put a smile on our customers’ faces every day.”
What we like about this statement
The BMW Group does various things very well on its DEI page. It starts with the statement we just mentioned, immediately followed by a few DEI statistics that give visitors a brief overview of the company’s current state of diversity and inclusion.
The company also clearly connects its commitment to DEI with some of its core values, such as its innovative strength and long-term competitiveness.
DEI statement top tip
Make your DEI statement evocative by including emotive words that help bring your text to life.
4. Girls Who Code
A declaration from a nonprofit organization is next on our list of DEI statement examples.
Girls Who Code’s DEI statement:
“Girls Who Code is an organization that values diversity, equity, and inclusion as essential to our mission.”
What we like about this statement
Girls Who Code is a nonprofit that, by its very definition, works to create more diversity, equity, and inclusion in computing. This is literally what the organization is about. Therefore, its DEI statement can be very straightforward, and that is exactly what it is: a simple expression of the nonprofit’s business as usual. 
5. HubSpot
Strictly speaking, this is not a DEI statement example, but it might represent the direction companies will take in the future. HubSpot has removed its DEI statement page and dedicated that space to its most recent Diversity, Inclusion, and Belonging report instead.
What we like about this page
Rather than a statement, HubSpot has decided to share data on the current state of DI&B within the organization. These are not beautiful words but cold, hard facts that demonstrate what progress has been made and where there is room for improvement.
The report is available for everyone to download, and it is the first thing people see when they get to the company’s diversity page; it doesn’t get any easier or more transparent than that.
6. John Lewis
John Lewis is a British department store company. Each of its 85,000 employees – called Partners – owns a part of the business and shares in its success (profits).
John Lewis’ DEI statement:
“The Partnership was formed almost 100 years ago with the principles of humanity and equality for all at its very heart.”
What we like about this statement
First of all, the fact that every employee owns a part of the business is in itself a token of the company’s commitment to equality and inclusion.
On its simple DEI page, the company has highlighted its most recent commitments to becoming the UK’s most inclusive business for its Partners and customers, including equal parental pay and leave, support for part-time workers, and creating an inclusion committee.
John Lewis’ DEI page shows us that it doesn’t have to be fancy or full of videos to be effective.
7. Juro
Juro’s DEI statement:
“Only with a diverse and inclusive team that feels a sense of belonging every day will we reach our vision of making contracts more human.”
What we like about this statement
There are three things in particular that we like about Juro’s DEI page:
- They give visitors the option to ‘skip the definitions’ and click on what the company is doing pretty much at the top of the page.
- They know that they have blind spots and will, therefore, miss things. They simply ask page visitors to tell them what they believe is missing so they can add these things.
- The company aims to make legal contracts frictionless, collaborative, and accessible. As a nice touch, they have created their entire website, including their DEI page, in the style of a typical contract.
DEI statement top tip
A DEI statement is a serious and public commitment, but it doesn’t have to be dry and unimaginative. Personalize your DEI statement to your brand using language or a layout that illustrates your company’s work.
8. LEGO Group
Lego Group’s DEI statement:
“We believe the LEGO Group – and LEGO® play – is for everyone, no matter where you come from, what you look like or how you identify.
It’s our mission to inspire and develop the builders of tomorrow. To succeed in this mission and help all children develop the skills that will help them fulfill their potential, we must continue to play our part in building a more inclusive and equitable world, starting with our own organization.”
What we like about this statement
There are three main points that LEGO does well here: it keeps the statement short, captures the DEI element succinctly, and links it back to the company’s (future) mission of inspiring and developing the builders of tomorrow.
Additionally, LEGO focuses on its social responsibility when building its DEIB instead of only highlighting its internal priorities.
9. P&G
P&G’s DEI statement:
“We aspire to create a company and a world where equality and inclusion are achievable for all, driving growth and creating value for our employees, through our brands, with our partners and communities.”
What we like about this statement
P&G has created a DEI statement that captures what it aims to do, how it will do this, and for whom. The company then further demonstrates all of this on its DEI page.
What we find particularly strong about P&G’s statement is that it emphasizes the company’s commitment to its partners and the communities that use its products on a daily basis.
10. Ubisoft
Ubisoft’s DEI statement:
“Celebrating diversity and putting belonging at the heart of what we do.”
What we like about this statement
From the start, Ubisoft has created a link between its work—creating world-famous video games—and its approach to diversity and inclusion. Both require innovative ideas and diverse perspectives, and neither is created overnight.
The company’s DEI strategy is built on four pillars: colleagues, content, culture, and community. The approach around each of these pillars is explained on the webpage.
Another nice touch is the ‘Getting to know’ section about Ubisoft’s VP of Global Diversity and Inclusion.
11. Virgin Atlantic
Virgin Atlantic’s DEI statement:
Be Yourself – whoever you are…
“At Virgin Atlantic, our purpose is to empower everyone to take on the world. Our vision is to be the most loved travel company. To achieve both, we focus on creating an inclusive environment where everyone feels a sense of belonging. Where our people, customers, partners and communities are united, and diverse groups are represented. An environment that values and respects an individual’s unique identity and inspires pride in being part of the Virgin Atlantic family.”
What we like about this statement
What Virgin does very well on its DEI page is demonstrating the various ways in which the organization enables its people to do precisely what its DEI statement is about, namely, to ‘Be Yourself.’
Examples include the company’s tattoo policy, which allows employees to show off their ink when in uniform, its employee-led communities that aim to raise awareness about DEI, and the company’s changed uniform code, which now allows people to choose which one of the organization’s Vivienne Westwood uniforms best represents them.
12. Workday
Workday’s DEI statement:
Value inclusion, belonging, and equity.™
“Our approach to diversity is simple: it’s about embracing everyone. From cultivating a culture where all employees can bring their best selves to work to deploying diversity initiatives that support all, we’re doing what it takes to build a more equitable workplace and world.”
What we like about this statement
Workday’s diversity and inclusion statement embodies simplicity. Their message is well-formulated and connected to the organization’s mission and goals.
Workday has developed the VIBE Index™ (VIBE is an acronym for value, inclusion, belonging, and equity). The VIBE Index is a means for companies to measure and set targets (as well as take action based on the results) for hiring, promotions, leadership, belonging, etc.
13. WWF
We conclude our list of inspiring DEI statement examples with a well-known nonprofit organization, the World Wide Fund for Nature.
WWF’s DEI statement:
“Our differences make the difference. At WWF, we are working to create an organization as diverse as the world we protect, where the richness of all our unique views, experiences, and backgrounds combine to create the most sustainable and inclusive conservation outcomes possible, bringing the greatest benefit to the planet and every person who lives on it.”
What we like about this statement
What WWF does very well is infusing the organization’s mission in its DEI statement, making it clear for everyone who reads it what the organization is about and how its mission goes hand in hand with its commitment to DEI.
Something else worth mentioning is the fact that the organization highlights the inclusive leadership training it offers and the various aspects covered during that training.
How to write a DEI statement: Best practices
There are as many ways to write a diversity and inclusion statement as there are DEI statement examples.
Based on the examples discussed above, we have extracted a few best-practice principles to follow:
- Come up with a strong title. This doesn’t mean you must spend hours developing a clever title. But try to have something other than ‘Diversity and Inclusion at X’.
Virgin Atlantic’s ‘Be Yourself – whoever you are…’ is an excellent example of a strong title that says it all without being too creative. Apple’s ‘We Belong. Together.’ is another strong yet simple title. - Keep things short and sweet. Try to encapsulate the essence of your organization’s DEI statement in one or two sentences.
P&G, Juro, and Ubisoft have done this very well. - Link it back to your mission & values. We see this in most of this article’s diversity and inclusion statement examples.
For example, Juro, Workday, LEGO Group, and WWF have achieved this well. - Consider your target audience. Based on your company’s DEI goals, consider who you are targeting as a company. Are you internally focused on your employees, or has your company also prioritized the social communities, your customers, suppliers, and partners? Highlight your target audience when crafting your DEI statement.
- Add your company’s unique view. Adding your organization’s unique sauce to the DEI statement is one way to set yourself apart.
This could be achieved through including company-specific language (as used in the LEGO, BMW Group, and WWF examples) but also conveyed through your sincerity (such as Ubisoft and Adobe) or in the form of specific focus areas (as with John Lewis and its focus on its Partners). Importantly, it should reflect your company’s identity. - Be honest. Sounds obvious? Perhaps it is. But with so many eyes on your organization’s DEI statement (employees, candidates, customers, business partners, etc.), it can be tempting to write something that paints an unreal picture of your actual DEI status. Being honest about where you are and where you want to be will ring truer.
On a final note
This article’s diversity and inclusion statement examples have one thing in common: they all show how these companies advance DEIB at their workplaces with concrete initiatives and strategies. This is key to making your statement credible; it shows people you are walking your talk.
FAQ
A good example of a DEI statement will look different for everyone. If you consider a short statement to be good, then this one from Juro can be a good example:
“Only with a diverse and inclusive team that feels a sense of belonging every day will we reach our vision of making contracts more human.”
A simple example of a nonprofit DEI statement can look like this one from Girls Who Code:
“Girls Who Code is an organization that values diversity, equity, and inclusion as essential to our mission.”
To write a solid DEI statement, you must consider a few elements:
• A strong title
• A link to your organization’s mission and values
• Your target audience
• Honesty
• Keeping it short and sweet
• Your company’s unique view.
Learn more
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